If you’ve self published, you know that the hardest part of the process is certainly not writing the book. In fact, writing it is the enjoyable part. Marketing it is the bane of indie author existence. After all, you’re authors, not professional marketers. Most self-published authors certainly aren’t rich and definitely can’t finance a marketing campaign, but we all know that without people finding out about your writing, simply hitting the ‘publish’ button online won’t mean a thing. You could have a work of art. You may have written the next Harry Potter series, but if nobody reads it, you’re done. Your work gets buried in the glut of other books. It will be hidden in between the work by a ninth grader and some fitness book that your thousand pound yoga instructor wrote.
That is where other self-published authors come in. Since trying to merge into the scene, I have met some incredibly great people that read, review, and share other people’s work when it comes out. Unfortunately, they are few and far between. It takes more than simply spamming my Twitter with yours or somebody else’s work (more than 10 spams an hour gets an unfollow). It takes a commitment on the part of all of us. I would like to think of the indie author scene as a group of colleagues. We can be the gatekeepers of the self-published world.
The first step is actually buying other colleagues work. Come on, will $2.99 really kill you? You spend more than that in gas to get in your car to go to the store. It will certainly make the day of the author when they see the sale. Second, if you like the work, review it and let everyone else know why you liked it. A book won’t sell without reviews, and we have to review each others work. Karma. Don’t expect your book to get read and reviewed if you snob it into the digital without bothering to help others out along the way. If you don’t like a book you’ve read, simply don’t leave a review. I know this is controversial, but guess what, someone outside of the self-published world will leave a bad review. As colleagues, we don’t need to hurt each others sales figured by posting bad reviews in public forums. My take on this is a key leadership principle – praise in public, criticize in private.
My personal goal is going to be to read and review one self-published book a week. If I like it, I’ll make sure to let everyone know. I’ll tell them on Twitter, Facebook, and I’ll post the review here on my blog. If I don’t like it, well, then I’ll let it slip quietly into the Delta Quadrant (maybe the crew of Voyager can check it out). We need to leave the bad reviews to the professionals, which most of us aren’t. The thing is, once we see good reviews, we should take the time to buy the book. Again, as Hugh Howey would say, they cost less than a cup of coffee. Anyone willing to put serious work into writing an entire book deserves at least that much. I have not published my own book yet, but when I do, I hope people take time to do the same. Take care!