Being a self-published author, or indie author, does not simply mean that you write books and hit the publish button. Without the power of a publisher behind them, indie authors are forced to become much more than just writers. They have to become business men and women. They need to have great communications and marketing skills and they have to be relentless in their quest to get their books seen.
Indie authors have to do it all. There is no outside help. Sure they can, and should, hire an editor, but that comes at their own expense. They have to develop, or at least hire someone to develop, a quality cover. Another expense that a traditional publisher would normally cover.
You know what it sounds like an indie author is? A business in itself. Yes, an indie author is a person, but that person is their own business. Does that make sense? Yes. Okay, so now what?
Indie authors have to treat every day like a business day. They need a plan and they need to stick with it if they want to be successful. They need goals and they have to keep producing. They need quality material that never wavers and they need to gain and keep their readers. Treating it like a business will ultimately lead to success. What constitutes success for an indie? I wrote about the differing meanings of success for indie authors. Success depends on the author. Ultimately, though, it means having your books read and making a little money for it. It’s a business. You know what all businesses have? A mission statement.
What is a mission statement?
Mission statements are used in many different fields. Business, education, law enforcement, and churches. They provide for their stakeholders, or many times shareholders, to see that the organization has a clear direction with goals and growth in mind. They provide the employees or members of the organization with a constant reminder of the reasons for what they are doing. They usually discuss the values of that organization and try to distinguish themselves from the competition. Here are some examples of mission statements from various fields:
McDonalds Corporation – McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience.
Google Inc. – Google’s mission is to organize the world’s information and make it universally accessible and useful.
Columbia University – Columbia University is one of the world’s most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
And here is one from a field more closely related to us…
Pelican Publishing Company – Pelican Publishing Company has been committed to publishing books of quality and permanence that enrich the lives of those who read them since 1926. With a backlist of more than 2,000 titles, Pelican produces art and architecture books, travel guides, holiday books, local and international cookbooks, motivational and inspirational works, business titles, children’s books, and a growing number of social commentary and history titles.
Even though those four mission statements come from different types of organizations, they all have common themes. They tell the stakeholders what they do and where they are going. Google is the exception. They followed their usual minimalist approach and stuck with a simple, yet powerful, sentence. It still tells you what they do and is probably more along the lines of what Sir Richard Branson would like to see from a mission statement.
Do you know any indie author with a mission statement? I don’t. That’s not to say there aren’t any with one, but I still haven’t seen them. As we strive to make self-published authors more respected, I think this could be a huge step in the right direction. We are all our own business, so we might all have different mission statements, but it will help. We will have something that tells people who we are, what we do, and where we are going. It will provide a promise to us and our readers. It will be a promise of quality and commitment. Does this mean that we can only focus on the indie scene? Heck no. Most of us have other jobs or are father and mothers. That still doesn’t change the value of having a mission statement.
Here’s my first draft:
Allen Watson is a self-published author dedicated to creating quality content for his readers. He has experience in politics, education, law enforcement, and emergency medicine and is an avid science fiction fan. He hopes to use his experiences and passions to write works that will engage a global audience and allow them to explore new worlds and ideas. Allen wants his work to inspire readers to become creators and allow their imaginations to run wild.
I’m going to print this out and tape it to my computer so I see it everyday. I’m going to put it on my blog under its own heading. I want people to take me seriously because I take my work seriously. I’ve written before about gaining respect from readers, and this is another way to do that. Professionalize yourself and it will transform to your work. If self-published authors work hard to ensure that they put forth nothing but quality work and they stick to a strong value system that their readers can appreciate, we will all be better off. At some point the people that refuse to read any self-published work will realize that they are really missing out on some good reading and the publishers will have to transform their methods even more than they already have.
Don’t worry about making your mission statement perfect right away. Heck, I’ll probably change mine at some point. Just be sure to make one. Take a minute and do it now on a scratch piece of paper. You’ll discover something about yourself in the process.
Please share your mission statements in a comment!